Big Brother Is In Your Pocket (But You Get A Discount)
Customer loyalty programs have been around for years. You think nothing of giving the supermarket or pet supply store your personal information. In exchange you get a card or a key ring tag that you present at checkout to get a discount. Now wireless carriers are taking it a step further, raising alerts from privacy advocates. Verizon and AT&T recently launched programs allowing customers to receive rewards based on information their smartphones share with the carriers. Verizon's program, called Verizon Selects, "will use location, web browsing and mobile application usage data, as well as other information including customer demographic and interest data, to create specific insights" about customers, Torod Neptune, vice president of corporate communications for Verizon Wireless, said on the company's website. "Verizon Selects analyzes this information about customers to see whether they fit into certain audiences Verizon or third party marketers are trying to reach," Neptune said.
People:
Torod Neptune
Overall Sentiment: 0.0321252
Relevance: 0.227367
| Sentiment | Quote |
|---|---|
| 0 | "Verizon Selects analyzes this information about customers to see whether they fit into certain audiences Verizon or third party marketers are trying to reach," Neptune said. ... |
| 0.0429914 | "Verizon Selects analyzes this information about customers to see whether they fit into certain audiences Verizon or third party marketers are trying to reach," Neptune said. "Depending on the results, participating customers will receive marketing messages or offers that may be of more interest to them than what they see or receive today." |
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Hanni Fakhoury
Overall Sentiment: 0
Relevance: 0.212398
| Sentiment | Quote |
|---|---|
| -0.241078 | "Hanni Fakhoury, a staff attorney at the Electronic Frontier Foundation in San Francisco, said a wireless carrier that discloses information about which URLs a customer visits could run afoul of the Wiretap Act. In general, the law says, carriers may not 'divulge the contents of any communication.' " 'I don't see any substantive difference between collecting content from one person and turning it over to someone, and collecting it from multiple people, aggregating that information and then turning the aggregated data over to someone else,' Fakhoury says. ... |
| -0.18609 | "Hanni Fakhoury, a staff attorney at the Electronic Frontier Foundation in San Francisco, said a wireless carrier that discloses information about which URLs a customer visits could run afoul of the Wiretap Act. In general, the law says, carriers may not 'divulge the contents of any communication.' " 'I don't see any substantive difference between collecting content from one person and turning it over to someone, and collecting it from multiple people, aggregating that information and then turning the aggregated data over to someone else,' Fakhoury says. 'In the end, there is still a capturing of content from the user at some point — and that's what the potential (Wiretap Act) problem is.' |
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Key:
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Additional Info:
Company: Verizon
Overall Sentiment: 0.103747
Relevance: 0.903323
Company: Verizon Wireless
Overall Sentiment: -0.470914
Relevance: 0.505683
Disambiguation: ConsumerProduct | EndorsedProductReferences:
Company: AT&T
Overall Sentiment: 0
Relevance: 0.384723
Disambiguation: SoftwareDeveloper | VideoGamePublisherReferences:
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Source Webpage: Big Brother Is In Your Pocket (But You Get A Discount)
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Customer loyalty programs offering discounts in exchange for a bit of personal information are nothing new. But now Verizon and AT&T are launching programs allowing customers to receive rewards based on information their smartphones share with the carriers. Not surprisingly, privacy advocates are alarmed.
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Big Brother Is In Your Pocket (But You Get A Discount)
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