Study: More Americans using tablets, smartphones while watching TV
20:20 Web Tech Approach to Social Media Analytics: What is Social Media? by Gauravonomics
License (according to Flickr): Attribution License
License (according to Flickr): Attribution License
Television viewers were once called couch potatoes. Many are becoming more active while watching now, judging by the findings in a new report that illustrates the explosive growth in people who watch TV while connected to social media on smartphones and tablets. The Nielsen company said that one in three people using Twitter in June sent messages at some point about the content of television shows, an increase of 27 percent from only five months earlier. And that was before the Olympics, which was probably the first big event to illustrate the extent of second screen usage. "Twitter has become the second screen experience for television," said Deirdre Bannon, vice president of social media at Nielsen. Social networking is becoming so pervasive that the study found nearly a third of people aged 18-to-24 reported using the sites while in the bathroom.
People:
Deirdre Bannon
Overall Sentiment: 0.181583
Relevance: 0.387987
| Sentiment | Quote |
|---|---|
| 0 | "Twitter has become the second screen experience for television," said Deirdre Bannon, ... |
| 0.188564 | "There are big and interesting implications," Bannon said. ... |
| 0.125201 | "There are big and interesting implications," Bannon said. "I think both television networks and advertisers are onto it." |
| Sentiment Stats: |
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Key:
- Aggregate Sentiment is meant to be an indicator of an individual's overall sentiment.
- The Mean is meant to be an indicator of an individual's average comment sentiment.
- The Standard Deviation, when there are enough quotes, will indicate an individual's consistency of sentiment (i.e. a Standard Deviation of 0 would mean they were very consistent in their sentiment and 1 would mean they were very inconsistent).
Note that quote stats are likely to be meaningless beyond the aggregate score due to the tiny sample size. However, they are always provided just in case you find something useful there.
Additional Info:
Company: Nielsen
Overall Sentiment: -0.2309
Relevance: 0.931989
Company: Twitter
Overall Sentiment: -0.11283
Relevance: 0.59753
Disambiguation: Website | VentureFundedCompanyReferences:
FieldTerminology: social media
Overall Sentiment: 0.0608975
Relevance: 0.659819
FieldTerminology: television networks
Overall Sentiment: 0
Relevance: 0.410758
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Media survey suggests a growth in people who watch TV while connected to social media on smartphones and tablets
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Study: More Americans using tablets, smartphones while watching TV
Provided Keywords:
- Media
- neilson
- nielson
- social media
- tweet
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