Friday, December 21, 2012

Gadget Aspires to Be Apple of Fitness | Reduction

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Gadget Aspires to Be Apple of Fitness

Steve Jobs and Apple Logo
Steve Jobs and Apple Logo by Vectorportal
License (according to Flickr): Attribution License
Excerpt:

"We thought, if Apple were going to do it, how would they do it? They would do more than just make a cool product," John Sculley, a co-founder of Misfit Wearables, says about his company's new fitness gadget, the Shine. It's something you can imagine a lot of executives saying when talking about their company's new product, but Sculley knows a little more about Apple than the average tech executive. He was, of course, the CEO of the company from the mid-1980s until 1993 and is famous for his break with Steve Jobs. Since then Sculley has invested in a handful of Internet-based businesses, but he now finds himself back in the hardware and software business with a new product. Together with his partner Sonny Vu, who is the CEO of the company, Misfits Wearables is building what it believes is the most unique and desirable fitness gadget yet.

People:

Sonny Vu

Overall Sentiment: 0.0668097

Relevance: 0.835897

SentimentQuote
0.129701"The main difference between the Shine and all the others is that it is the most wearable product. You can wear it anywhere. It is the only product that is all metal," Vu said. ...
0.129701"The main difference between the Shine and all the others is that it is the most wearable product. You can wear it anywhere. It is the only product that is all metal," Vu said. "It is something you can wear to any occasion."
0He would only say that it's a "combination of a number of technologies working together in unison."
0.103831He would only say that it's a "combination of a number of technologies working together in unison." He says the company will reveal more at a later date. "Once we are able to talk more about it -- it will be more evident, a lot of it is the product itself that helps enable this technology -- the material, etc."
Sentiment Stats:
  • Number of Quotes: 4
  • Aggregate Sentiment: 0.363233
  • Mean: 0.09080825
  • Standard Deviation: 0

John Sculley

Overall Sentiment: 0.0996511

Relevance: 0.713092

SentimentQuote
0.0415282"We thought, if Apple were going to do it, how would they do it? They would do more than just make a cool product," John Sculley, a co-founder of Misfit Wearables, says ...
Sentiment Stats:
  • Number of Quotes: 1
  • Aggregate Sentiment: 0.0415282
  • Mean: 0.0415282
  • Standard Deviation: 1.4142135623731
Disambiguation: BoardMember | ComputerDesignerReferences:

Steve Jobs

Overall Sentiment: 0.346383

Relevance: 0.388442

Disambiguation: BoardMember | CompanyFounder | ComputerDesigner | FilmProducerReferences:

Key:

  • Aggregate Sentiment is meant to be an indicator of an individual's overall sentiment.
  • The Mean is meant to be an indicator of an individual's average comment sentiment.
  • The Standard Deviation, when there are enough quotes, will indicate an individual's consistency of sentiment (i.e. a Standard Deviation of 0 would mean they were very consistent in their sentiment and 1 would mean they were very inconsistent).

Note that quote stats are likely to be meaningless beyond the aggregate score due to the tiny sample size. However, they are always provided just in case you find something useful there.

Additional Info:

Company: Apple

Overall Sentiment: 0

Relevance: 0.639087

Disambiguation: Brand | OperatingSystemDeveloper | ProcessorManufacturer | ProgrammingLanguageDesigner | ProgrammingLanguageDeveloper | ProtocolProvider | SoftwareDeveloper | VentureFundedCompany | VideoGameDeveloper | VideoGamePublisherReferences:

Company: FitBit

Overall Sentiment: 0

Relevance: 0.333365

Company: Samsung

Overall Sentiment: 0.301679

Relevance: 0.332253

FieldTerminology: LED

Overall Sentiment: 0.0953006

Relevance: 0.322338

Sport: swimming

Overall Sentiment: 0.63637

Relevance: 0.345586

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