Tempted By Holiday Discounts, Consumers 'Self-Gift'
Stan Honda/AFP/Getty Images People crowd the aisles inside Macy's department store Nov. 25, 2011, in New York after the midnight opening to begin the "Black Friday" shopping weekend. Have you ever been out shopping for other people during the holiday season, and the sales were so good you couldn't help but buy something for yourself? The National Retail Federation calls that self-gifting, and says that this year consumers who do it plan to spend an average of about $140. Spokeswoman Kathy Grannis says that's the most in the 10 years the NRF has been asking shoppers about the trend. "People really look forward to the holiday season and the discounts that are offered, because they know that they're going to get items significantly less than they may have any other time of the year.
Keywords:
holiday season National Retail Federation other people Michael Kors right away shoppers shopping the holiday Grannis sale department store disposable income Cyber Monday New York good stuff Macy consumer behavior Boston University Spokeswoman sister-in-law aisles yourself indulgences sweaters motivate psychologist discounts slippers midnight Kathy short-term motivation weekend Cooking these things makeup banner Window Retailers deals Kitchen savings buying teaches leather jewelry practical market advertising planningPeople:
Jackie Lerner
Overall Sentiment: 0.0260963
Relevance: 0.89969
| Sentiment | Quote |
|---|---|
| 0 | "I never really wanted a red purse, but my sister-in-law did, and we were out holiday shopping. Go into the Michael Kors outlet, signs up everywhere, 20, 30, 40 percent off, and there we walked out of the store with two Michael Kors red purses," Lerner says. ... |
| 0.0189479 | "You're giving to other people if you have the disposable income. And then if the sale banner is up there, you kind of feel like you deserve it," Lerner says. ... |
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Kathy Grannis
Overall Sentiment: 0.129504
Relevance: 0.48209
| Sentiment | Quote |
|---|---|
| 0.029435 | "People really look forward to the holiday season and the discounts that are offered, because they know that they're going to get items significantly less than they may have any other time of the year. You know, when you see cashmere sweaters that were previously $150 now marked down to $30 and $40, that's a great example of what people would be driven towards," Grannis says. ... |
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Michael Kors
Overall Sentiment: 0
Relevance: 0.408811
Disambiguation: BoardMember | FashionDesigner | TVActorReferences:
Barbara Bickart
Overall Sentiment: 0.013902
Relevance: 0.393065
| Sentiment | Quote |
|---|---|
| -0.0289347 | "There's a scarcity effect, right? If something's going to be limited, you've gotta do it right away. It's going to urge you, push you to behave, to act, to consume," says Barbara Bickart, ... |
| -0.116136 | "So these things like 'limited time offer,' you know, suggesting that something is scarce, you get caught up in the excitement of it, right? And they make you want to take action right away. So, yeah, they definitely know how to motivate consumers to act," Bickart says. ... |
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Additional Info:
Organization: National Retail Federation
Overall Sentiment: -0.0220619
Relevance: 0.482291
Disambiguation: References:
Organization: NRF
Overall Sentiment: 0
Relevance: 0.314713
Company: Macy
Overall Sentiment: 0.121255
Relevance: 0.451283
Technology: TVs
Overall Sentiment: 0
Relevance: 0.305966
City: New York
Overall Sentiment: 0
Relevance: 0.343529
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Source : Tempted By Holiday Discounts, Consumers 'Self-Gift'
Tempted By Holiday Discounts, Consumers 'Self-Gift'
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This year American consumers are expected to take advantage of retailers' holiday promotions and spend big on gifts for themselves. Fifty-nine percent of shoppers polled plan to "self-gift" — the highest number in a retail industry survey's 10-year history.
Source : Tempted By Holiday Discounts, Consumers 'Self-Gift'
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