Thursday, December 6, 2012

Why Must We Buy? Black Friday's Powerful Pull | Synopsis

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Why Must We Buy? Black Friday's Powerful Pull

Excerpt:

Gravy was still warm. Dallas Cowboys were still in uniform. Thanks were still being given across the country as the pilgrimages to the stores began, heralding a new era of American consumerism. Lured by earlier-than-ever Black Friday sales, people left Grandma and Grandpa in search of Samsung and Toshiba. They did not go blindly: In dozens of interviews, people acknowledged how spending has become inseparable from the holidays. Older folks pined for the days of Erector Sets and Thumbelinas while in line to pay iPad prices. Even some younger shoppers said it felt wrong to be spending money instead of quality time on Thanksgiving. "But we're still out here," said Kelly Jackson, a paralegal who was standing inside a Best Buy store in the Pittsburgh suburbs, a 32-inch television ($189) in her cart.

People:

Kelly Jackson

Overall Sentiment: 0.0501651

Relevance: 0.917095

SentimentQuote
0"But we're still out here," said Kelly Jackson, ...
Sentiment Stats:
  • Number of Quotes: 1
  • Aggregate Sentiment: 0
  • Mean: 0
  • Standard Deviation: 1.4142135623731

Ebony Jones

Overall Sentiment: 0.210311

Relevance: 0.799634

SentimentQuote
0.0969888"You have to have these things to enjoy your children and your family," said Jackson's friend Ebony Jones, ...
0"It shouldn't be that way, but in a sense there's no way around it," said Jones, ...
0.228785"It shouldn't be that way, but in a sense there's no way around it," said Jones, a nurse. "Everything ends up with a dollar amount. Even your happiness."
Sentiment Stats:
  • Number of Quotes: 3
  • Aggregate Sentiment: 0.3257738
  • Mean: 0.10859126666667
  • Standard Deviation: 1
Disambiguation: Actor | AwardNominee | AwardWinner | Celebrity | FilmActor | TheaterActor | TVActorReferences:

Roger Beahme

Overall Sentiment: 0.603506

Relevance: 0.730774

SentimentQuote
0.162105"We all want to be loved, we all like to give love," says Roger Beahme, ...
0.312554"Will Rogers said it's the art of convincing people to spend money they don't have on something they don't need," Beahme says. ...
0.101284he says, "there's some truth to that."
Sentiment Stats:
  • Number of Quotes: 3
  • Aggregate Sentiment: 0.575943
  • Mean: 0.191981
  • Standard Deviation: 1.4142135623731

Dennis River

Overall Sentiment: 0

Relevance: 0.538816

SentimentQuote
0"It's all part of the holiday — part of the tradition," said Dennis River, ...
0"You get up in the morning, cook, do your dinner and your football, then you go shopping," River said. ...
-0.0328493"You get up in the morning, cook, do your dinner and your football, then you go shopping," River said. "It's the new thing now. Everyone's afraid of change."
Sentiment Stats:
  • Number of Quotes: 3
  • Aggregate Sentiment: -0.0328493
  • Mean: -0.010949766666667
  • Standard Deviation: 1.4142135623731

Will Rogers

Overall Sentiment: 0.241035

Relevance: 0.498676

Disambiguation: FilmActor | TVActorReferences:

Key:

  • Aggregate Sentiment is meant to be an indicator of an individual's overall sentiment.
  • The Mean is meant to be an indicator of an individual's average comment sentiment.
  • The Standard Deviation, when there are enough quotes, will indicate an individual's consistency of sentiment (i.e. a Standard Deviation of 0 would mean they were very consistent in their sentiment and 1 would mean they were very inconsistent).

Note that quote stats are likely to be meaningless beyond the aggregate score due to the tiny sample size. However, they are always provided just in case you find something useful there.

Additional Info:

Sport: football

Overall Sentiment: 0

Relevance: 0.454047

Organization: Dallas Cowboys

Overall Sentiment: 0

Relevance: 0.582101

Organization: Center for Retail Innovation

Overall Sentiment: 0.364659

Relevance: 0.427192

Organization: Wake Forest Schools

Overall Sentiment: 0.142767

Relevance: 0.402404

Company: Samsung

Overall Sentiment: 0

Relevance: 0.542749

Company: Toshiba

Overall Sentiment: 0

Relevance: 0.503712

City: Pittsburgh

Overall Sentiment: 0.270054

Relevance: 0.653819

Continent: America

Overall Sentiment: 0

Relevance: 0.621449

Facility: Best Buy store

Overall Sentiment: 0

Relevance: 0.489907

Facility: Walmart

Overall Sentiment: 0

Relevance: 0.411107

GeographicFeature: Beaver Falls

Overall Sentiment: 0

Relevance: 0.425546

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